Google’s algorithm considers brand names in anchor text. What does this mean?
Anchor text — the text that people see when you post a hyperlink — should include brand names as well as search term keywords and words not associated with either brands or search term keywords.
<a href="http://www.your-domainname.com/services/service.html">Anchor Text</a>
There are plenty of options for anchor text, and you need to include a lot, if not all, of them to make Google’s algorithm happy.
Here are some examples of ways you can incorporate branding into anchor text.
- Just the brand name – example: AlpineWeb Design
- Including the brand name with keywords and non-keywords – example: AlpineWeb Design builds awesome websites
- Including the brand name among non-keywords – example: When Looking for a great hosting solution check out AlpineWeb Design!
- Making the anchor text a keyword term – example: AlpineWeb Design Hosting is fast and secure!
- Keywords without the brand – example: We build the best websites in New Hampshire!
- Non-keywords and non-brand anchors – example: This company has super friendly support techs
So how intensely should you brand your anchor text? For every 10 anchors, 3 should include branding is recommended.