Graham the Stoveman came to us a few years ago when he decided it may be a good idea to build a website for his Wood Stove Repair and Restoration business – we agreed! We collaborated to define his target markets and develop a strategy on how best to reach them. We put together images […]
When social media was first taking off and business owners figured out they could build a social media following by promoting their social networks on their WordPress websites, social media links, icons, and buttons were stuck in the header, the navigation, the sidebar, the footer, and even in the content. As social media has grown […]
One of the simplest ways to monetize your WordPress blog or website is by displaying ads from an established ad network. Ad Networks connect business owners and advertisers to publishers, blogs, and websites that want to show ads. The network manages the selling of ads so you don’t have to. Google AdSense is an advertising […]
Google’s algorithm considers brand names in anchor text. What does this mean? Anchor text — the text that people see when you post a hyperlink — should include brand names as well as search term keywords and words not associated with either brands or search term keywords. <a href=”http://www.your-domainname.com/services/service.html”>Anchor Text</a> There are plenty of options […]
When talking about eCommerce platforms, some are hosted for you – like Shopify, BigCommerce, and Squarespace – with other platforms you choose the host yourself. There’s also another dynamic to consider when considering platforms. It’s the question of licensing. In this article, we take a look at the open source license and highlight why we […]
