Using WordPress Categories and Tags

In WordPress, taxonomies are used to group similar posts and custom post types together. When writing blog posts, there are two default taxonomies that can be assigned: categories and tags. The actual names of the categories and tags are referred to as taxonomy terms. Think of it this way: a blog is a place on your website where you […]

Writing An Effective Call To Action

Every website owner and WordPress blogger wants the same thing; more conversions. They want site visitors to take action and do something — like click, sign up, register, subscribe, enroll, join, buy, learn more, read more, or download on their website — and they want this action to move the visitor through the marketing funnel to a […]

Turn Blog Readers Into Action Takers

Are you getting lots of website traffic but not lots of sales? Are people coming to your website, but not doing anything when they get there? Yes? Ouch! You work way too hard to create valuable content that brings visitors to your website to have them leave without taking action. You need to turn blog […]

How a website can really help a small business

Graham the Stoveman came to us a few years ago when he decided it may be a good idea to build a website for his Wood Stove Repair and Restoration business – we agreed! We collaborated to define his target markets and develop a strategy on how best to reach them. We put together images […]

Creating a WordPress Site from Scratch

Have you been thinking about starting a WordPress blog? Does the idea of blogging about something you enjoy and sharing your insights, ideas, and tips with the world get you excited? Are you ready to start a blog, but aren’t sure what to do? No problem. We’ve got your back with a step-by-step list of […]

There Is No Special Color For WordPress Buttons That Results in More Clicks

Every website owner, blogger, marketer, and WordPress website owner who is selling products, services, courses, or programs and building an email list cares about one thing: how to increase website conversion rates. As a result, you’ll find a huge number of blog posts, articles, and infographics touting “the best button color” and the “best call […]