Choosing a WordPress Theme

When you’re getting ready to create a new WordPress website, one of the most important decisions to make is choosing a WordPress theme that fits your business needs. A WordPress Theme should be flexible and reliable, and won’t haunt you later if or when problems arise. You also don’t want to spend hours searching for the best free WordPress theme or the best Premium WordPress theme only to bring it to your designer and developer and have them tell you it’s garbage, which happens more than you may think.

Choosing a good WordPress theme can have hidden risks:

  • Choosing a bad theme can result in unexpected problems or complications that result in wasted time or additional expenses.
  • Themes with poorly written code or bloated themes can negatively affect performance — but you can’t easily “see” if a theme is coded well.
  • Horror stories abound of WordPress theme companies with terrible support or no support at all.
  • Anyone can create and sell a WordPress theme without any oversight — which means not all themes are created equal or have been built well.

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How To Find a Trustworthy WordPress Theme

A common question we hear from new website owners is, “How do I know if a WordPress theme provider is trustworthy?” So here are some thoughts on choosing a WordPress theme.

If you’re looking for a free and trustworthy WordPress theme, the best place to start is:

The Theme Repository is actively managed by a team of contributors who vet all of the themes before they are added.



Looking for Themes in the WordPress Repository

When reviewing themes in the repository, some useful factors to consider include:

  • The Number Of Active Installs:
    While newer themes aren’t going to have as many installs as older themes, in general, the number of installs will give you an idea of how many other people like and are using the theme.
  • The Reviews:
    Read the best and the worst reviews. See what other people have to say about using the theme and what, if any, their issues were.
  • The Last Updated Date:
    The last updated date will tell you if the developer is actively working on and improving the theme or updating it as new versions of WordPress are released. If it hasn’t been updated in a long time, you may not want to use the theme.
  • The Support Forum:
    Each theme available through has a dedicated support forum that is public. Spend some time reviewing the forum to see how quickly the developer responds to posts and how helpful they are.

If you’re brave and want to download a free WordPress theme from somewhere else, download the theme and run the zip file through Theme Check, an online service that reviews and evaluates WordPress themes for code quality and security. Theme Check will provide a quality score for the theme and warnings of any problems that were encountered. The tool also lets you search for a WordPress theme by name and if someone else has submitted it already, you can see the results.

Purchasing a Premium Theme

If you’re buying a premium theme, here are seven things to consider before making a purchase:

  • Evaluate The Theme Author:
    Where the theme is coming from and who built it matters. Review the theme provider’s website, their profile, and their social media profiles. Look at their engagement with customers, and their participation in the community, Meetups, and WordCamps. Active community members with helpful blogs will care more about adhering to WordPress coding standards and best practices.
  • Review The Support Policy:
    Learn what happens when you have an issue and how and where you can get help if you need it. If possible, review support forums or threads and check their response time and response quality. See if they have a Facebook group or other community for customers.
  • Check Out The Ratings And Reviews:
    See what other people have to say about the WordPress theme company, the theme, and their experience using it—and evaluate responses (or lack thereof) from the theme author.
  • Read The Company Blog:
    Chances are if a WordPress theme provider is investing in their blog and regularly posting new content, they’re planning on being around for a while and care about their reputation.
  • Do A Google Search:
    Do a quick search for [THEME NAME]+Review or [COMPANY NAME]+Review to find reviews and blog posts written about the WordPress theme company and/or their themes.
  • Ask The Experts:
    Before purchasing a premium WordPress theme, don’t be afraid to reach out to AlpineWeb and ask what  we think of the theme, or what theme companies we can recommend. AlpineWeb has over a decade of experience working with WordPress and has a  vested interest in helping our customers have a great experience with WordPress. We’ll be happy to point you in the right direction.
  • Review our WordPress Theme and Plugin Knowledgebase Articles:
    See our WordPress Theme and WordPress Plugin Knowledgebase Articles for additional information about choosing WordPress Themes and Plugins. WordPress Meetup in your area and go! Network with other WordPressers and ask what they think of the theme or to see what theme companies they recommend

Thinking About an All-in-One Theme?

When looking for a trustworthy WordPress Theme, it can be tempting to go with a multi-purpose, all-in-one theme, but beware. Those themes, while they may have hundreds of thousands of downloads, are jam-packed with huge numbers of options and features—many of which you’re never going to use.

And that means you’ll not only have more code to be updated, maintained, and cared for, but chances for something to go wonky in the future. Plus, bloated themes tend to slow down your site. It is always best to go with the lightest-weight theme possible that fits your needs.

Need Help With Your Site?

AlpineWeb has a vested interest in helping your WordPress site succeed too! Our Managed WordPress Hosting, where we take care of WordPress and plugin updates for you, so you can focus on your business and building your site.