Business Portfolio Website
Niche markets are defined by their unique, and often fairly specific, target market(s) / demographic(s). This sometimes means that you have to speak to the website visitor in more than one way. In this case, we need to answer questions for the laymen who may not be knowledgeable about this business/service. They are searching because they think they may need your services. At the same time we needed to speak to people with advanced knowledge of this business/service and use the industry vernacular with details like brand names, styles, part numbers, etc.
An excellent strategy to highlight ‘what it is you do‘ it so show the Before & After – they often speak for themselves. Additionally, website visitors will have a better understanding of what you do when they see it displayed visually. We use these strategies for this website about wood stove repair and restoration. We see an opportunity to take the potential customer on a journey of a wood stove being refurbished from start to finish. Very effective, without using words, we showed them exactly what they were looking for.
We also provide information and industry specific resources that are useful to their potential client. This brings additional traffic that is industry pertinent, the best kind of website traffic.
Ecommerce is the next step that will create add on sales to by selling products complimentary to the services provided. We built this website so it ready to sell as soon as he is ready. We put a sample product in there to begin the search engine indexing so it is in place when he is ready to sell.
Graham the Stoveman
I am Graham Barber usually called Graham the Stoveman – for the last 30 years I’ve been a wood stove restoration and repair guy.
Most of that time as an independent contractor.
I do most of my work now at my shop in Bartlett, New Hampshire. Though I do restoration and repair work on almost any wood burning stove – my specialty is restoring and repairing Vermont Casting Wood Stoves circa 1975 – 1987, I just love ’em, and a vintage Vermont Casting Defiant keeps my family warm through the cold White Mountain winters.
Website Link: https://www.grahamthestoveman.com
To develop an informative website for a Wood Stove Restoration and Repair service to a multi-tier target market. To provide information about services you do and do not provide – eliminate confusion.
To provide answers to commonly asked questions to that will provide a future client a comfort level with your expertise. Create a blog sections to highlight various parts of the service and expand the impression of your expertise. To gather pertinent information securely so that you can better asses a new service request.
Integrate a secure Ecommerce system to sell some products complimentary to the service they provide.
- Website Design & Development
- Website Hosting
- Image Editing, Processing & Optimizing
- Ecommerce Integration
- Create a Blog
- Digital Certificate for Website Security
- Social Media Integration
- Google Services
- SEO Services