Niche markets are defined by their unique, and often fairly specific, target market(s) / demographic(s). This sometimes means that you have to speak to the website visitor in more than one way. In this case, we need to answer questions for the laymen who may not be knowledgeable about this business/service. They are searching because they think they may need your services. At the same time we needed to speak to people with advanced knowledge of this business/service and use the industry vernacular with details like brand names, styles, part numbers, etc.
An excellent strategy to highlight ‘what it is you do‘ it so show the Before & After – they often speak for themselves. Additionally, website visitors will have a better understanding of what you do when they see it displayed visually. We use these strategies for this website about wood stove repair and restoration. We see an opportunity to take the potential customer on a journey of a wood stove being refurbished from start to finish. Very effective, without using words, we showed them exactly what they were looking for.
We also provide information and industry specific resources that are useful to their potential client. This brings additional traffic that is industry pertinent, the best kind of website traffic.
Ecommerce is the next step that will create add on sales to by selling products complimentary to the services provided. We built this website so it ready to sell as soon as he is ready. We put a sample product in there to begin the search engine indexing so it is in place when he is ready to sell.