For retail shops that have a physical storefront – adding online sales is a natural next step. Someone who buys from you once in persona at your shop has a high probability of buying from you again online if they were happy with their purchase experience.
It is important to understand that this is the storefront window of the business to the world. How well you present your products and the shoppers user experience can make the difference between a sale or no sale.
To maintain a successful online retail presence you need to commit to managing it with the same diligence and attention that you would the shelves in your brick and mortar store. There is nothing better than waking up in the morning to orders waiting for you.