On the world wide web, even a small mistake can have far-reaching consequences. This is why it is important to take a methodically approach to website design. Absent a plan and process you may end up on a site like this one, serving as an example of what not to do. There are many mistakes […]
The photos and images on your website are the first impressions someone forms of your business, service or organization. As website designers and developers, our goal is to make sure that the impression is positive and compelling. While we know our websites perform really well – we like our websites to look great as well. […]
In WordPress, taxonomies are used to group similar posts and custom post types together. When writing blog posts, there are two default taxonomies that can be assigned: categories and tags. The actual names of the categories and tags are referred to as taxonomy terms. Think of it this way: a blog is a place on your website where you […]
Every website owner and WordPress blogger wants the same thing; more conversions. They want site visitors to take action and do something — like click, sign up, register, subscribe, enroll, join, buy, learn more, read more, or download on their website — and they want this action to move the visitor through the marketing funnel to a […]
Are you getting lots of website traffic but not lots of sales? Are people coming to your website, but not doing anything when they get there? Yes? Ouch! You work way too hard to create valuable content that brings visitors to your website to have them leave without taking action. You need to turn blog […]
How do you grow an audience? How do you gain a loyal following that compels people to buy your products? These are often difficult questions to answer, but well worth asking. Defining the Term Audience When talking about an audience, they can usually be defined by one or more of the following. They: Access your […]
When social media was first taking off and business owners figured out they could build a social media following by promoting their social networks on their WordPress websites, social media links, icons, and buttons were stuck in the header, the navigation, the sidebar, the footer, and even in the content. As social media has grown […]
One of the simplest ways to monetize your WordPress blog or website is by displaying ads from an established ad network. Ad Networks connect business owners and advertisers to publishers, blogs, and websites that want to show ads. The network manages the selling of ads so you don’t have to. Google AdSense is an advertising […]
Google’s algorithm is constantly changing and evolving to give users the best experience. We hate to break it to you, but if you’re not on the first page of Google’s search results, you’re losing sales to your competitors. Did you know that 97% of consumers don’t click past the first page? (It’s probably not a […]
Leads are prospective customers who have shown interest in your products, services, courses, programs, or experiences, and have provided their contact information to receive more information. Lead generation is all about implementing strategic marketing tactics designed to find and create new leads and invite them into your sales funnel. While some old-school lead generation marketing […]
Google Analytics is a powerful analytics service that provides reports on website traffic, page views, bounce rate, referral sources, user behavior, website conversions and goals, and more. This information is critical to the growth and improvement of your website, your ongoing marketing strategy, and the expansion of your brand. Google Analytics is by far the […]
Google’s algorithm considers brand names in anchor text. What does this mean? Anchor text — the text that people see when you post a hyperlink — should include brand names as well as search term keywords and words not associated with either brands or search term keywords. <a href=”http://www.your-domainname.com/services/service.html”>Anchor Text</a> There are plenty of options […]
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