06 Jun

SEO Advantages of Using SSL

does-ssl-help-seoThere are SEO advantages of adding a Digital Certificate to your domain – using SSL on your website – HTTPS instead of HTTP (the lock icon in your browser)

In addition to the security offered by HTTPS there are additional SEO benefits for webmasters to take advantage of.

More Referrer Data

httpsWhenever traffic passes from a secure HTTPS site to a non-secure HTTP site, the referral data gets stripped away. This traffic shows up in your analytics report as ‘Direct.’ This is a problem because you don’t know where the traffic actually comes from.

If you use HTTP, traffic from sites like www.storylandnh.com shows up as ‘direct’, because StoryLand uses HTTPS. In simpler language your analytics may show a significant change in referrals from this site because they show as a direct link or / in your analytics report – rather than where the referral truly originates. If you pay for such a link it is important to be able to track the amount of traffic your investment returns.

If you have SSL on your website when traffic passes from an HTTPS site, the secure referral information is preserved. This holds true whether the original site uses HTTP or HTTPS.

As more and more sites make the switch, this becomes increasingly important.

HTTPS as a Rankings Boost

HTTPS sites receive a small ranking boost, but don’t expect a visible change. Google uses HTTPS as a positive ranking signal. This signal is one amongst many others, and currently carries less weight than high-quality site content; you should not expect a major SEO advantage for moving to HTTPS in the short term. In the longer term, Google may increase the strength of the HTTPS boost.

In fact, don’t expect HTTPS to act as a silver bullet – it’s becoming an important part of an overall SEO plan. If rankings are your only concern, there are likely dozens of things you can do that will have a bigger impact.

Check here for some suggestions – SEO Basics

From the horses mouth –  more info from Google directly: https://support.google.com/webmasters/answer/6073543

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06 Jun

SEO Basics

Some very basic things to consider when you market your website that will have an organic impact in the search engines.

Link Building – The process of getting other websites to link to your website.

Competitive analysis – identify your potential SEO competitors, Compare with your SEO competitors and Select your target keywords.

Reduce crawl errors – Review your Google Analytics report crawl errors and correct them.

Duplicate content – remove any pages that have the exact same content

Local optimization – A local business listing is an online profile that contains your business name, address, phone number, and other details. There are websites and directories on which local business owners are allowed to create free business listings. Some you may already have heard about include Google Business, Yelp, Bing Places and more depending on your industry.

International targeting – International SEO is the process of setting up your website so that search engines can easily identify which countries you want to reach and what languages you use for business.

Create quality/relative/specific content – Content is King and Queen – it is the most important component of your website.

Target relevant search phrases – Keywords and their meaning remain the primary input search engines use to deliver answers to users (while other inputs such as location data and app integration are on the rise).

Freshen your content – that’s right you need to interact with your website – let the world know what’s new – what’s changed – give them a reason to come back and give Google a reason to re-index you.

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06 Mar

What is a responsive website?

What is responsive website design and do you need it?  Responsive Web design involves designing and developing websites to provide an optimal viewing experience, easy reading and navigation with a minimum of resizing, expanding, and scrolling—across a wide range of devices – from mobile phones, tablets to desktop computer monitors and widescreens.

Responsive Design is not the same as mobile design. Mobile design entails creating an entirely new website or web app with content specifically created for the mobile experience. Responsive Design means that the same domain, the same content, and the same syntax will respond to different devices to provide the best user experience possible for each device.

What does it entail – some examples are:what-is-responsive-web-design

  • Optimizing images for different devices and connection speeds.
  • Changing navigational position to account for how people hold a mobile device.
  • Restyling links and buttons to be more touch friendly.
  • Ensuring elements like video or data tables resize properly rather than just hiding them.
  • Dynamically resizing fonts to work better at different screen resolutions.
  • Providing retina versions of graphics.

 

In the past most websites have been developed based on fixed layouts, and while a common screen width of 1024px has been considered a relatively safe size to use for websites, it doesn’t work well on small mobile screens and can lead to sites looking a little lost on larger desktop screens. The traditional method for dealing with this has been to create two separate sites, where one experience is optimized for mobile and the other for desktop – however this means that two websites have to be maintained, increasing time and cost of development and maintenance. It also ignores the growing number of devices that now sit between mobile and the desktop – such as tablets.

AlpineWeb Design uses Responsive design as a default in all of website development.  We recognized some time ago that the mobile world is only going to continue to grow and we need to be ready for it. Whether you are a restaurant, hotel, service provider, retailer etc. a large percentage of your future clients will be viewing your website on a mobile device of some sort – and you want it to be a positive experience for them – because if they become frustrated they may look for another business.

 

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