Premium Business Email

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AlpineWeb is pleased to announce the addition of Premium Email to our Hosting Services.

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According to research data as much of 75% of a company’s intellectual property is stored and sent via email. Premium Email allows you to focus on your business while we manage your email.

One of the easiest ways to promote your business and your website is through your email address. Instead of advertising for your internet service provider, you could be advertising your domain name!

Using an email address from your website also reinforces the impression that you are serious about your business. Owning a domain name and a website gives your business a more professional image. Your customers today expect that you will have a website where they can find out more about you, and an email address that they can use to communicate with you.

Perhaps more importantly, a professional email address will help foster a sense of trust in you and your business.

  1. Give The Right First Impression

    A branded email shows the world your company is established and professional. A generic email may project inexperience – or even worse, raise doubts on whether you’re a real company at all. But when you use a branded email, your audience feels you’re here to stay and serious about your business.

  2. Create A “Bigger” Image

    A generic email address can convey that your business is new, or small, or part time. Having a branded email creates a more “corporate image” and can help prevent awkward situations where potential clients may not want to compensate you as fairly. Additionally, setting up multiple email addresses for different segments of your business (e.g., [email protected] [email protected], [email protected], etc.), will support that established, professional image you need.

  3. Build Credibility And Trust

    Unfortunately, scam artists do exist, so many consumers won’t be comfortable emailing personal information to [email protected] When you advertise with a branded email address, you’re providing a sense of security and reassurance to your customers that your business is legitimate.

  4. It’s Inexpensive … And Easy

    You can set up a branded email address with minimal effort and a reasonably low cost. The great advantage of registering your own domain name is that it can grow with your business – use it for your branded email today and for your website in the future.

  5. Promote Brand Awareness

    The best benefit of using branded email is every time you send out an email, you’re promoting your business, not Gmail, Hotmail or your ISP. It’s a valuable, cost-efficient way to market your company without having to spend a lot of money.

    So if you, like many other small businesses, think that branding was only meant for large businesses with big advertising budgets, think again. You’re never too small to start building your brand, and you can get started today with branding your email.

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SEO Advantages of Using SSL

does-ssl-help-seoThere are SEO advantages of adding a Digital Certificate to your domain – using SSL on your website – HTTPS instead of HTTP (the lock icon in your browser)

In addition to the security offered by HTTPS there are additional SEO benefits for webmasters to take advantage of.

More Referrer Data

Whenever traffic passes from a secure HTTPS site to a non-secure HTTP site, the referral data gets stripped away. This traffic shows up in your analytics report as ‘Direct.’ This is a problem because you don’t know where the traffic actually comes from.

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SEO Basics

Some very basic things to consider when you market your website that will have an organic impact in the search engines.

Create quality/relative/specific content – Content is King and Queen – it is the most important component of your website.

Target relevant search phrases – Keywords and their meaning remain the primary input search engines use to deliver answers to users (while other inputs such as location data and app integration are on the rise).

Freshen your content – that’s right you need to interact with your website – let the world know what’s new – what’s changed – give them a reason to come back and give Google a reason to re-index you.

Link Building – The process of getting other websites to link to your website.

Competitive analysis – identify your potential SEO competitors, Compare with your SEO competitors and Select your target keywords.

Reduce crawl errors – Review your Google Analytics report crawl errors and correct them.

Duplicate content – remove any pages that have the exact same content

Local optimization – A local business listing is an online profile that contains your business name, address, phone number, and other details. There are websites and directories on which local business owners are allowed to create free business listings. Some you may already have heard about include Google Business, Yelp, Bing Places and more depending on your industry.

International targeting – International SEO is the process of setting up your website so that search engines can easily identify which countries you want to reach and what languages you use for business.

 

What is a responsive website?

What is responsive website design and do you need it?  Responsive Web design involves designing and developing websites to provide an optimal viewing experience, easy reading and navigation with a minimum of resizing, expanding, and scrolling—across a wide range of devices – from mobile phones, tablets to desktop computer monitors and widescreens.

Responsive Design is not the same as mobile design. Mobile design entails creating an entirely new website or web app with content specifically created for the mobile experience. Responsive Design means that the same domain, the same content, and the same syntax will respond to different devices to provide the best user experience possible for each device.

What does it entail – some examples are:

  • Optimizing images for different devices and connection speeds.
  • Changing navigational position to account for how people hold a mobile device.
  • Restyling links and buttons to be more touch friendly.
  • Ensuring elements like video or data tables resize properly rather than just hiding them.
  • Dynamically resizing fonts to work better at different screen resolutions.
  • Providing retina versions of graphics.

 

In the past most websites have been developed based on fixed layouts, and while a common screen width of 1024px has been considered a relatively safe size to use for websites, it doesn’t work well on small mobile screens and can lead to sites looking a little lost on larger desktop screens. The traditional method for dealing with this has been to create two separate sites, where one experience is optimized for mobile and the other for desktop – however this means that two websites have to be maintained, increasing time and cost of development and maintenance. It also ignores the growing number of devices that now sit between mobile and the desktop – such as tablets.

AlpineWeb Design uses Responsive design as a default in all of website development.  We recognized some time ago that the mobile world is only going to continue to grow and we need to be ready for it. Whether you are a restaurant, hotel, service provider, retailer etc. a large percentage of your future clients will be viewing your website on a mobile device of some sort – and you want it to be a positive experience for them – because if they become frustrated they may look for another business.